Part of the Before We Go family →

Special people, marked with words that fit.

Never miss a birthday or anniversary — and always have the right words when it's time to send it.

Which phone do you use?

We'll only get in touch when Held is ready to use. No spam, ever.

Nothing sends without your approval. Always.

Marking tender moments
A woman smiling as she reads a printed Held card, illustrated with a pressed wildflower bouquet
A phone screen showing the Held app — Marking this occasion, with a watercolour bouquet illustration

How it works

01

Tell us the day

A birthday, an anniversary, or the day someone was lost — plus who it's for, your relationship, and the tone you would like to use.

02

We draft it with care

A message shaped to the relationship, the tone, and the moment — never generic, never automatic.

03

You choose when it's sent

Review it, edit it, approve it. Nothing goes out until you say so.

04

Select a digital or physical message

Dispatched in time to land when it matters.

Who Held is for

Free

Families & grandparents

For anyone marking a birthday, an anniversary, or someone they've lost. Held remembers the day and drafts the message — you send it yourself. Buy cards as you need them.

$9 / month

Doulas & midwives

For the moments you hold for others. Send directly by email or text, once you've approved every word.

$49 / month

Funeral homes & practices

Everything in the individual tier, plus card credits, premium templates, and bespoke designs made for your organisation.

Part of the Before We Go family

Held is part of the Before We Go family of resources, built to help you mark and honour the moments that matter most. The same care guides both — plain words, no euphemism, nothing rushed.

Visit beforewego.nz →